Glossary of Commonly Used Artwork Terms
Art Proof
An exact representation of final artwork generally sent via email or fax prior to production. Art proofs should be checked for accuracy of spelling and general layout. Any needed corrections or changes should be made and noted at this time otherwise the art proof is marked approved and the order proceeds to production.
Bitmap
A digital representation of an image in which the sense of each binary bit indicates whether the corresponding point of the image is black, white or a color.
Bleed
The area of illustrations, solids or rules which extends beyond the trimmed edge of a printed page and the extra width added to artwork to make bleeding possible.
Camera-Ready Copy
Mechanicals, photographs, and art fully prepared to be photographed for plate making according to the technical requirements of the printing or decorating process.
CMYK
Cyan, magenta, yellow, and black, the four process ink colors used in four-color process printing. Creating a color separation breaks an image into cyan, magenta, yellow, and black components, from which most colors can be reproduced.
Color Separation
The process of splitting full color artwork into its spot-color or its CMYK components.
Deboss
To press an image into paper so it lies below the surface.
Digitizing
The process of taking artwork from any source, including your original drawings, and turning it into a language that a computerized embroidery machine can translate into stitches.
DPI
Dots per inch indicates screen or printer resolution.
Embroidery
Embroidery is ?thread art? used to embellish a garment, hat or some other product by adding a sewn pattern. Generally, this sewn pattern includes a design and can also include lettering and/or monograms.
Imprint Area
The allowable portion of a promotional product reserved for the printed advertising message.
Line Art
An image having only two grey scale values, black and white, as opposed to a continuous tone image which has many grey scale values. Line art images are digitized in 1-bit to capture black and white for any one pixel.
PMS
The PANTONE MATCHING SYSTEM identifies over 500 colors and the formulas for creating inks in those colors. Four-color process printing can only approximate many of these colors. You can select PANTONE Colors in various illustration and desktop publishing software programs.
Process Colors
The four ink colors used in four-color process printing: cyan, magenta, yellow, and black. See also CMYK.
Registration
Fitting two or more printed images in exact alignment with each other.
Reversing Out
Printing a white image on a solid background or tint panel.
Screen
Traditionally, the device (a piece of glass or film with tiny transparent areas) through which a photograph is converted into a halftone.
TIFF
Tag Image File Format, a file format for exchanging bitmapped and grayscale images (usually scabbed) among applications. Care must be taken when using TIFF as many different standards have been created, not all of which are compatible with each other.
Typesetting
Text generated in a recognizable typeface.
Vector Graphics
A method of image generation using a number of straight lines and/or arcs of different length and angular orientation.
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